MAM
MagicBricks launches second TV commercial
MUMBAI: MagicBricks.com has launched its second television commercial focused on the “money-minded investment-driven” audience segment.
The commercial is based on a new angle that property investments can make one rich and thereby indifferent to inflation.
The brand promise from the second TVC is MagicBricks.com. Through its features, MagicBricks.com can help one find the right house and make the right investment. The TV commercial will make an immediate connect given that it is based on a very topical issue of inflation, the company said.
This commercial once again features the mascot of MagicBricks.com – Rajan who is seen responding “Badhta hai to badhia hai” (good if it rises) in a set of scenes that depict him completely unruffled by the impending inflation scenario – much to the amazement of others.
MagicBricks.com business head Sudhir Pai said, “The 1st commercial – “Options” – will continue to remain our lead commercial and will continue to run across all channels. Several consumer studies has told us that the second commercial on inflation will be much appreciated by the “investment-minded” property buyer segment of our target consumers…this segment of users has loved the new commercial. This is a very important segment for Magicbricks. In line with their media consumption, you will therefore see a heavier tilt of this commercial on the News and Business channels.”
The TV commercials are running in full rotations on over 35 channels covering six languages – thereby making a substantial impact. The list of channels include Times Now, ET Now, Movies Now, Sony Entertainment, Sab TV, Zee Cinema, Zee Classic, Zee Action, Zee Premier, Movies OK, Aaj Tak, Tez, NDTV India, Zee News, News 24, NDTV 24×7, Headlines Today, Zee Business, National Geographic, History TV18, Sun TV, KTV, Gemini and Udaya Movies.
Radio was launched with teasers and is being followed by a revealer and a heavy burst of radio communication – covering RJ Jocktalk, content integration and spots. This airplay is heavy on Radio Mirchi during weekdays.
Print and display ads were initially designed with the aim to build Rajan as a mascot and “options” as a positioning plank for MagicBricks.com; the current phase of ads are taking this thought ahead and show MagicBricks.com as being able to provide maximum options for different property needs of buyers – for different types of property, for different localities within a city and for buyers who search homes based on distances to key facilities.
According to the company, the online promotion activity for the campaign has covered all major portals and websites – having even “road blocked” entire sections on high traffic websites of relevance such as Yahoo! Finance, EconomicTimes.com, TimesofIndia.com, NavBharatTimes.com and Yahoo!Mail.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
