MAM
Magic Square Entertainment has signed Chennai Rhinos’ deal for CCL
MUMBAI: Magic Square Entertainment has bagged the Chennai Rhinos marketing deal for Celebrity Cricket League (CCL).
Chennai Rhinos CEO Uday Sinh Wala said, “Magic Square Entertainment, we felt, was the best and most professional set-up to partner with us and to build the Chennai Rhinos franchise on a long-term basis.”
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The deal is pegged at around Rs 50 million.
Magic Square Entertainment director and CEO Vijay Vishwanath in response said, “We are overwhelmed to sign up Chennai Rhinos for Celebrity Cricket League Season 4. We are fully geared up to market Chennai Rhinos Season 4. This season looks even brighter.”
On the marketing plans for this activity, Vjay Vishwanath added, “We have rights to exploit all forms of branding options. Our expertise is in marketing and sales on various events and shows. Our team has drawn up extensive plans of exposure for clients on all the segments, viz stadia, merchandising, and all kinds of BTL activity, covering a wide spectrum and gamut of activities.”
“I am sure this will be a great opportunity for the advertisers to showcase their brands. CCL is one of the most valuable entertainment properties with films stars adding a lot of fizz, entertainment value and brand recall,” Vishwanath added.
The Celebrity Cricket League (CCL) is a non-professional men’s cricket league in India, contested by eight teams consisting of film actors from eight major regional film industries of Indian cinema.
Chennai Rhinos is the most successful team in the CCL having won the tournament twice.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
