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Magic Moments signs Jacqueline Fernandez and Kartik Aaryan as the brand’s new faces
New Delhi, 26 September, 2018: Radico Khaitan Limited, the largest Indian spirits company, has appointed glam diva Jacqueline Fernandez and current heartthrob Kartik Aaryan as the brand ambassadors for their premium brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments VERVE and Electra range as the brand looks to reinforce its position as the category leader.
One of the most successful actresses in recent times, Jacqueline has a fresh and enthusiastic appeal, synonymous to the free spiritedness of the brand. Kartik, a rising star, embodies today’s aspiring millennial, who wants to live each moment to the fullest, intrinsic to the zeal of Magic Moments.
Managing Director of Radico Khaitan Mr. Abhishek Khaitan, MD, Radico Khaitan said, “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavor with a confident and sparkling personality.”
Speaking on her new role and affinity for the brand, actor Jacqueline Fernandez said,” It is exciting to be associated with Magic Moments, a brand that believes in providing unforgettable experiences. It embodies youthfulness, excitement, zeal, free spiritedness and inspires its consumers to live each and every moment.”
Youth icon and Bollywood actor Kartik Aaryan said, “As a brand, Magic Moments promises everything that a fantastic life should be like – fun, enjoyment, zest and, above all, zing. Being a part of this brand makes me feel like I am part of everyone’s magical moments which are being woven together by the Magic Moments Brand.
Mr. Amar Sinha, COO, Radico Khaitan added, “The premium and super premium market is growing in this category in India. Our new communication aims to be a strong youth oriented, represented by trendsetters Jacqueline and Kartik. As part of the brand association, Jacqueline and Kartik will feature in a new Campaign, ahead of the festive season”.
Launched in 2006, Magic Moments is a millionaire brand under Radico Khaitan and currently is the largest selling brand in its category in India and 11th largest selling brand in the world. Magic Moments Remix – an extension of Magic Moments brand which was introduced in the flavoured category in 2008 is available in 8 exciting flavours – Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon.
The brand has been extended in the premium segment with Magic Moments VERVE and in ready to drink segment with Magic Moments Electra.
MAM
Republic Media Network appoints Mohit Dhamne as group CEO
Founding member elevated as network reports 149 million monthly digital users
NEW DELHI: Republic Media Network has appointed Mohit Dhamne as its group chief executive officer, elevating a founding member who has been part of the organisation since its inception in 2016.
Dhamne’s rise within the network has been steady and multi-layered. He began as head of finance, later taking on responsibilities as company secretary and EVP (Finance), before being elevated to chief financial officer in December 2023. In his new role, he will now oversee the group’s overall strategic and operational direction.
The network described him as a key architect of its evolution into one of India’s leading broadcast and digital news platforms. He brings cross-functional expertise spanning finance, law and management, backed by qualifications as a chartered accountant, company secretary, and a postgraduate management degree from the Indian School of Business, Hyderabad.
Congratulating him, Arnab Goswami said Dhamne has been instrumental in shaping the organisation’s growth journey since inception. He added that the founding team’s shared experience and leadership framework will help the network pursue new opportunities and scale further.
The appointment comes at a time of strong momentum for the network. Over recent months, Republic has expanded its core business team by 30 per cent and strengthened its leadership structure with senior executives managing defined revenue portfolios across platforms.
On the digital front, Republic Digital has reported 149 million monthly users, according to Comscore data, reinforcing its position as one of India’s most widely consumed digital news offerings.
The growth has also been supported by expansion in its integrated brand solutions division, Republic Brand Studio, as the network continues to build a more diversified revenue ecosystem.
With this leadership transition, Republic Media Network is positioning itself for its next phase of expansion, combining broadcast strength with accelerating digital scale.
