MAM
Madison’s outdoor unit celebrates 2nd anniversary by planting trees
MUMBAI: Madison Outdoor Media Services (MOMS), a leading outdoor services company and part of the Madison Group, kicked off an exercise as part of its pledge to create more greenery in the city. MOMS celebrated its second anniversary by planting 122 tree saplings inside the children’s park at the Sanjay Gandhi National Park, Borivali in Mumbai.
MOMS, the youngest member of Madison Group, is a full-fledged outdoor agency that provides scientific and comprehensive leading edge solutions for all out-of-home communication requirements. With a network of six strategically located offices, MOMS provides outdoor solutions throughout the country.
A press release says that the first sapling was planted by Mumbai’s chief conservator of forests Prem PS Yaduvendu in the presence of President All India Association of Industries Vijay G. Kalantri, Divisional Forest Officer AR Bharati and Madison Group chairman and managing director Sam Balsara.
The release adds that this tree planting is the first of a series of such social initiatives that Madison Outdoor has committed to undertake as part of its ‘intent to make the city of Mumbai a more green place to live in’. Madison will not only plant more trees from time to time, but will also nurture and maintain them year after year.
Commenting at the plantation ceremony, Madison Group CMD Balsara said: “This is a small symbolic step, which I hope will increase consciousness among Madisonites and sensitise them to the environment. I fondly hope that other outdoor agencies and hoarding owners will undertake such initiatives, so that Bombayites see and feel the difference soon”.
MOMS has prestigious clients including Titan, HBO, Zee Network, Nokia, Radio Mirchi, Playwin, Kotak, Max New York Life, Aviva, Hyundai, Kinetic, Milton, Discovery Channel, AMD, General Air Conditioners, VIP amongst others.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
