MAM
Madison PR picks up Hays Group account
MUMBAI: Hays Group, a consultancy firm that focusses on organisations and people issues, has awarded its PR duties to Madison PR. A multi agency pitch that involved three agencies was conducted by the PRCAI ( Public Relations council of India).
The Hays group is headquartered in Philadelphia and has over 70 offices all over the world. The consultancy firm set up shop in India only three months ago.
Says Madison PR CEO Veena Gidwani, “The client essentially liked our strategy as well as our profile of work that we have done in the past. As regards to the scope of the account, the role is to increase awareness and the company’s equity in the Indian market as well as to profile their key services.”
Currently Madison PR enjoys a client list of the like of P&G, Sify Online, IOC, Cafe Coffee Day and many more.
Speaking to Indiantelevision.com, Hays Group operations manager India, Gaurav Lahiri says, “Madison seemed to understand our needs better and were a lot more responsive which was the core issue.” Although, the PR agency have been taken on a retainer basis for the first three months months and thereafter an in-depth evaluation which may then lead to a more specific contract.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
