MAM
Madison Media wins media mandate for Obeetee
MUMBAI: Madison Media has been appointed as the Media AOR for the online carpet store, Obeetee. The Agency will manage the entire media gambit for the client including TV, print, radio, OOH, digital, and cinema. The account will be handled by Madison Media Alpha based out of Mumbai.
Founded in 1920, Obeetee claims to be the largest handmade rug maker in India. The company is a leading producer and exporter of exquisite hand-knotted, hand-tufted, and flatwoven carpets.
Obeetee CEO Angelique Dhama said, “Carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media backing our aspirations and walking the path to success with us.”
“Carpet/rugs category intent has gone up 120 per cent due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online and offline touchpoints. We are confident that our digital-first and outcome-driven omnichannel approach will help Obeetee surpass industry growth,” said Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
