Account
Madison Media wins Media AOR for Racetrack.ai
MUMBAI: India’s foremost media agency, Madison Media today announced that it has been appointed as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega. The agency has won the entire media mandate including outdoor and digital media.
Racetrack.ai is the pioneer of Artificial Intelligence in India. Working on technologies such as NLP/NLG/NLU, Machine Learning, Deep Learning and Machine Vision, Racetrack has been behind several innovative AI based products focusing on BFSI, real estate, hospitality, healthcare, Education and aviation sectors among others.
With multiple tech innovation awards in its kitty, Racetrack.ai boasts of some of the biggest names in the aforementioned sectors as its clients. With presence across major Indian cities, Racetrack is now looking at a global expansion.
Futemind Technologies CEO Subrat Parida said, “As an organization which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the Metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”
Futemind Technologies chief marketing officer Joydeep Biswas said, “Since Racetrack’s inception, we have seen how the market sentiments towards AI have changed from just excitement to seeing it as a tool of supreme business relevance. And not just business, I feel that AI can have significant positive impact for the human life in general. Given the accelerated growth phase that we are in now, I feel that this is the right time that the success stories of Racetrack get known to the world and a deeper understanding about AI is built amongst the masses. With a partner like Madison which shares the same vision, we feel that we have made the right decision towards achieving our goal”
Madison Media & OOH partner and group CEO Vikram Sakhuja said, “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”
Madison Media Omega chief operating officer Dineshsingh Rathod said, “We are delighted with this win and are confident to make Racetrack.ai a name to reckon with in the Banking, Real estate and Hospitality sectors.”
Madison Media has been ranked the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018-19. Madison Media has also been voted the Ideal Media Agency, the Most Attractive Media Agency, and No. 1 in Creative Media Thinking, by R3 Scopen Study amongst 59 advertisers in India.
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Piramal Healthcare, Domino’s, McDonald’s, Gaana.com, Timesjobs.com, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Gowardhan Dairy and many others. Madison Media, is a part of Madison World which through its 11 companies served last year as many as 500 advertisers.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
