MAM
Madison Media to handle Sri Sri Tattva account
MUMBAI: Madison Media has won the mandate of Sri Sri Tattva, which will be handled from their Bangalore office. The agency will handle the planning and buying assignment for print, TV, radio, cinema and outdoor for the FMCG advertiser.
Madison Media Omega COO Dinesh Rathod says: “We are looking forward to building their brand further in the Indian market.”
Sri Sri Tattva comes with a goal of promoting health and wellness to every household and has developed multi-dimensional capabilities across the Ayurveda value chain.
Its key products include Ojasvita (herbal health drink), Sudanta (herbal) Toothpaste, Cookies, Cow’s Pure Ghee, Honey, and a range of certified organic products and ready-to-eat snacks.
Sri Sri Tattva’s Tej Katpitia says, “Our common values and passion to excel will create great synergy and yield excellent results in spreading good health and wellness across the country.”
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
