Account
Madison Media Group wins Lafarge Cement Media AOR
MUMBAI: Platinum Media, a part of Madison Media Group has started 2014 with a bang by winning the account of Lafarge India in Kolkata in a multi-agency pitch.
The other agencies that participated in the pitch are Mindshare, Dentsu and the incumbent agency Havas. Lafarge’s media spend is estimated to be pretty sizeable and will grow substantially over the next year looking at its expanded market in North India. The account will be handled out of the Kolkata office.
Platinum Media CEO Basabdatta Chowdhuri said, “We are delighted with this new win and are confident that we can add strategic value in making the Lafarge brand, a household name across the country.”
Lafarge India is headquartered in Mumbai and is a leading player in the building materials space with brands across the product spectrum – Lafarge Concreto, a premium slag cement that is packaged in a unique AdStar packaging; Lafarge PSC, with the best quality slag sourced from one of the global leaders in steel production; and Lafarge Duraguard, a fly-ash based PPC (Portland Pozzolana cement) that improves durability in construction with an unique blending process called Void Reduction Technology (VRT). Lafarge has been in the Indian market for close to 15 years and operates in Cement, Aggregates and Concrete business.
Lafarge India asst VP Aniruddha Sinha, said, “Madison Media has extensive understanding of the Indian media scenario and their approach and innovative media solutions will enable us to drive impactful media presence across our audience segments. ”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
