MAM
Madison Digital wins the digital duties of ETS
MUMBAI: Madison Digital, a unit of Madison Media, has won the digital duties of ETS for the TOEFL iBT brand, including its home edition. It was awarded the account in a multi-agency pitch.
ETS provides innovative and meaningful measurement solutions that improve teaching and learning, expand educational opportunities, and inform policy. 50 million tests are administered and scored in more than 180 countries.
“We look forward to working with Madison Digital to provide test-takers in India with important information about the many convenient ways to take TOEFL iBT tests,” said ETS’s TOEFL program executive director Srikant Gopal, “Madison Digital will help us to expand opportunities for test-takers to ensure that they can continue their educational and professional journeys during these challenging times and beyond.”
Madison Digital chief digital officer Vishal Chinchankar said, “TOEFL iBT provides a distinct advantage for test-takers to stand out in confidence to admission officers. We’re glad to work with ETS and the TOEFL iBT brand to help test takers unlock their full potential.”
Madison Digital handles some of the biggest clients which include Marico, Asian Paints, Viacom 18, Godrej Properties, Pidilite, CEAT, Blue Star, McDonald’s, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Piramal Healthcare, Honda 2 wheelers, Fabrento, Indiabulls, and many others.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
