MAM
Madison Digital onboards Tushar Ghagwe as AVP Bengaluru
NEW DELHI: Madison Digital has appointed Tushar Ghagwe as associate vice president and he will head the agency’s Bengaluru operations.
He will be based out of Bengaluru and will be reporting to Madison Media Omega CEO Dinesh Rathod and Madison Digital chief digital officer Vishal Chinchankar.
Ghagwe has over 16 years of experience in planning and implementing measurable marketing strategies for both online and offline channels. He has worked across industries like FMCG, media, and finance with brands like Godrej Yummiez, Mother Dairy and Tata Finance. He has experience in leading multi-functional teams including marketing, creative, project management, content and analytics. He also has a very good understanding of project planning and technology implementation.
Before joining Madison Digital, Ghagwe was handling digital marketing for SOTC Travel and Thomas Cook, where he focused on performance marketing and business growth through digital. He is also a marathoner, an avid trekker and a wildlife enthusiast.
Madison Digital chief digital officer Vishal Chinchankar says, “Glad to have Tushar with his astute and proven experience in digital marketing in Madison Digital. Over the last two years, Madison Digital has clearly emerged as one of the leading full service digital agencies. With Tushar joining us, it only strengthens our position in digital services. We are looking at reaching even greater heights.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
