AD Agencies
Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires
MUMBAI: Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.
Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.
Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”
Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”
Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”
Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”
Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”
Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity, Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
