MAM
Madison bags creative and media duties of NextGen Publishing
MUMBAI: The Shapoorji Pallonji venture NextGen Publishing has awarded both the creative and media duties to Madison. The account is pegged at Rs 80 million.
NextGen Publishing has a host of products, among which are Forbes Yellow Pages, Smart Photography and Adult 2.
The client confirmed that three agencies were in the fray for the account, including Madison.
NextGen Publishing launched Forbes Yellow Pages on 3 May and the campaign will break on 9 May. The campaign will take roll out in a phased manner across all major cities, the first being Ahmedabad.
Speaking to Indiantelevision.com, NextGen Publishing CEO
Hoshang Billimoria says, “Madison put in a lot of effort and came across as an agency with a lot of credentials. Also, their strategic inputs were very impressive vis-?-vis the rest.”
Billimoria also stated that the Forbes Yellow Pages accounted for a significant chunk of the whole account.
Says Madison Communications executive director Prabha Prabhu about the win, “The client was impressed by our credentials and we put in a lot of effort into the account. We were put through an exhaustive scan and out abilities were really put to test.”
Billimoria stated that traditionally yellow pages are always associated with the print media, but the Forbes offering will be shifting to other media as well.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
