Ad Campaigns
Madhur Sugar hits the sweet spot with #MadhurPal
MUMBAI: Madhur Pure & Hygienic Sugar has launched its new ad film to celebrate the pure joy of eating. The film showcases family as the root of all joy, sweetness, and bonding, where it can all come together over sharing even a simple cup of tea. The refined sugar brand campaign is characterised by a touch of fun, innocent banter and a deep abiding love. Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, the brand, through the campaign, intends to identify, celebrate and share every sweet, relatable moment of their consumers' day-to-day life.
Every moment is a Madhur Sugar moment when your loved ones are around you, is the message the film carries forward. The campaign takes off with the launch of three films, each centred around cherishable micro-moments between a loving family.
The campaign comes together with a callout across the digital ecosystem, that gets users to share their own Madhur moments. It also has known personalities like Krystle D’Souza, Sanaya Irani and husband Mohit Sehgal sharing their #MadhurPal.
The company shared the strategy behind it being three fold – drive awareness via the films, build consideration associating with relevant influencers and eventually giving their users countless occasions to celebrate everyone's sweet tooth in the family with their refined sugar product.
Madhur Sugar president- marketing & OD Dr Satbir Sindhu said, “The TVC embraces the joy of family time spent together, especially after the harrowing days post the Coronavirus pandemic. Health and hygiene has become the primary focus, especially for the elderly and children. We endeavour to bring to Indians the joy of eating pure and hygienic sweets, cooked at home, in the warmth of family time.”
BC Web Wise Founder & MD Chaaya Baradhwaaj said, “This campaign captures everyday moments that become that much more joyful with the way these occasions play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
