Brands
Madhur Sugar and Dentsu Creative Webchutney promote The Good Cut
MUMBAI: Madhur Sugar, in a sweet partnership with Dentsu Creative Webchutney, is shaking up the packaging world with The Good Cut, a simple yet radical redesign aimed at tackling India’s alarming microplastic problem. With India churning out a staggering 391,879 tonnes of microplastics annually – that’s 18 Statues of Liberty’s worth of tiny plastic terrors – something had to give.
The culprit? Our casual corner-cutting habit. You know, that satisfying snip when opening a packet? Turns out, those tiny plastic shards are ditching the recycling bin and diving straight into the environment. Madhur Sugar’s The Good Cut flips the script, literally, guiding consumers to cut horizontally instead of tearing corners. A mere 5 cm shift, yet a potential game-changer.
Shree Renuka Sugars executive director Ravi Gupta declared, “Environment and sustainability have to be goals of a responsible business. Our packs are 100 per cent recyclable! But we realized that a corner piece of them never made it to recycling plants as it is trashed directly. That had to change.” He added, with a hint of optimism, “We hope this innovation sparks a movement, encouraging more brands to embrace The Good Cut and rethink packaging for a cleaner future.”
Dentsu Creative Webchutney chief creative officer Surjo Dutt chimed in, “Creativity is about solving real problems with ideas that fit seamlessly into everyday life. The Good Cut does just that – transforming a habitual action into an eco-friendly choice. A 5cm cut may seem tiny, but in the fight against microplastic pollution, it’s a step toward something bigger.”
Available in select stores, The Good Cut is set to launch a digital, social, and outdoor blitz, aiming to turn this packaging tweak into an industry-wide revolution. It’s not just about sugar; it’s about a sweet solution to a sticky problem.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
