MAM
Madhukar Sabnavis on O&M’s worldwide board
MUMBAI: There seems to be an injection of Indian blood in the senior leadership team of global agencies. Last year, Vikram Sakuja 
became Maxus global CEO and McCann‘s Prasoon Joshi entered the Commonwealth board that was created to service the GM Chevy account. Now Ogilvy & Mather has named 12 new members on its worldwide board, one of them being O&M India vice chairman and country head, discovery and planning Madhukar Sabnavis.
WPP’s global creative agency network announced that Carla Hendra will take over as the vice chairman of its Worldwide Board.
The other new members on the board include Nelly Andersen, Executive Vice President of Global Brands, OgilvyOne Worldwide, Lou Aversano, Chief Operating Officer of Ogilvy East, Brandon Berger, Worldwide Chief Digital Officer, Shenan Chuang, CEO of O&M Greater China, Annette King, CEO of OgilvyOne EAME and Chairman of OgilvyOne London, Paul Matheson, Regional President Strategy and Planning of O&M Asia Pacific, Jaime Prieto, President of Global Brand Management, Ben Richards, Worldwide Head of Integrated Strategy, Gunther Schumacher, Worldwide Chief Operating Officer of OgilvyOne Worldwide, Steve Simpson, Chief Creative Officer of O&M North America and Paul Smith, Regional Creative Director EAME.
O&M board chairman and CEO Miles Young remarked, “These additions represent a wonderful range of our key talent and inject a significant infusion of new blood. Our Board will now be significantly more diverse, and I believe, will be reflective of and useful for many of the debates about content which need to happen at the heart of our business. I am so very pleased to announce that Carla has been elected to the role of Vice Chairman. Carla’s contribution over the years has been enormous, not least recently as the founder and driver of OgilvyRED. As our Board continues to grow, we will need someone with Carla’s laser focus and drive to help harness the diverse talents and viewpoints within our Board to the advantage of the entire agency.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
