MAM
Madhu Malhotra joins Edelweiss General Insurance as chief technology officer
Mumbai: Digital insurer Edelweiss General Insurance (EGI) has onboarded Madhu Malhotra as its chief technology officer. She will spearhead the technology function at EGI and drive digital innovation in line with the brand’s strategy of transforming the insurance landscape in India through tech driven solutions and offerings.
Malhotra is an eminent technology leader who brings with her two decades of rich experience across fintech and telecom domains. She has a proven track-record in leading digital innovations, engineering modernisations and transformations and streamlining cloud initiatives.
Prior to her new role, Malhotra was head of technology at Spectra. She was also associated with Airtel for 10 years and held many leadership positions there. While at Airtel Bank, she led the launch of the first payments bank of India, headed the financial inclusion vertical to deliver large scale customer impact and drove agile adoption and transformation.
Edelweiss General Insurance executive director & CEO Shanai Ghosh said, “Technology has proved to be a game changer for the Insurance industry, with the potential to transform the entire service ecosystem and enhance customer experience. At EGI, we are well placed to leverage this transformation, given our digital operating model. I am excited to welcome Madhu to be part of our digital journey and lead this strategic business function for us. Her experience and expertise will help build a robust technology function that will help drive our business strategy. I wish her the very best for an enriching career with us.”
Malhotra added, “As CTO my focus will be to create future ready digital platform and products offering state of the art digital experience and capabilities to our customers. I will strive for a culture of innovation to make the customer experience simple and transparent. I am incredibly excited to play a key role in accelerating this digital journey in the growth of EGI that Shanai has envisioned.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
