MAM
Madhu Malhotra joins Edelweiss General Insurance as chief technology officer
Mumbai: Digital insurer Edelweiss General Insurance (EGI) has onboarded Madhu Malhotra as its chief technology officer. She will spearhead the technology function at EGI and drive digital innovation in line with the brand’s strategy of transforming the insurance landscape in India through tech driven solutions and offerings.
Malhotra is an eminent technology leader who brings with her two decades of rich experience across fintech and telecom domains. She has a proven track-record in leading digital innovations, engineering modernisations and transformations and streamlining cloud initiatives.
Prior to her new role, Malhotra was head of technology at Spectra. She was also associated with Airtel for 10 years and held many leadership positions there. While at Airtel Bank, she led the launch of the first payments bank of India, headed the financial inclusion vertical to deliver large scale customer impact and drove agile adoption and transformation.
Edelweiss General Insurance executive director & CEO Shanai Ghosh said, “Technology has proved to be a game changer for the Insurance industry, with the potential to transform the entire service ecosystem and enhance customer experience. At EGI, we are well placed to leverage this transformation, given our digital operating model. I am excited to welcome Madhu to be part of our digital journey and lead this strategic business function for us. Her experience and expertise will help build a robust technology function that will help drive our business strategy. I wish her the very best for an enriching career with us.”
Malhotra added, “As CTO my focus will be to create future ready digital platform and products offering state of the art digital experience and capabilities to our customers. I will strive for a culture of innovation to make the customer experience simple and transparent. I am incredibly excited to play a key role in accelerating this digital journey in the growth of EGI that Shanai has envisioned.”
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
