MAM
Madhav Sheth named president of int’l business group at realme
Mumbai: Technology brand realme has elevated realme VP and realme India, Europe and Latin America CEO Madhav Sheth to the position of VP of the international business unit. With this promotion, Sheth’s new designation would now be realme India CEO, realme VP and realme international business group VP.
Sheth will be fully responsible for realme’s overseas business operation, reporting directly to realme founder ad CEO Sky Li. Helmed by his strategic vision and keen market acumen, realme will bring leap-forward technology and trendsetting design to the consumers in global regions. He will be fully responsible for realme’s business operations in Africa, Asia Pacific (excluding mainland China), Central and Eastern Europe, Latin America, Middle East, and Western Europe, said the brand in a statement.
“Madhav has made tremendous contributions to the development of realme’s overseas business in the past,” said Sky Li. “We fully believe that in the future, Madhav will lead realme to make new breakthroughs and bring realme’s products with leap-forward technologies and trend-setting designs to more young people around the world.”
realme was co-founded in 2018 by Madhav Sheth and Sky Li. A brand born in India, realme is spread to 61 markets worldwide. During his tenure as CEO of realme India and Europe, Sheth has led the team to continually increase realme’s presence in the Indian and European markets. The elevation marks a significant milestone with Sheth emerging as the first Indian Global CEO in the smartphone industry, hailing from India to the world, said the statement.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
