MAM
Madame signs Sophie as its brand ambassador
MUMBAI: Madame has signed former VJ, singer and Bollywood actress Sophie Choudry as its brand ambassador.
Choudry will feature in the upcoming promotions and campaigns. She will also be involved in various philanthropic activities of the brand.
Following the association, she will also launch her album- Sound of Sophie (SOS) in celebration of the tie-up.
Madame MD Bipan Jain says, “Sophie was an obvious choice to endorse because of her multi-faceted persona. We share the same philosophy and so boast of our wardrobe which can dress a woman five times a day.”
Madame is present in more than 45 cities including Delhi-NCR, Mumbai, Ludhiana, Indore, Jaipur, Jallandar, Hyderabad, Surat and Silliguri.
MAM
Ad veteran Amitabha Lahiri passes away; led MASH Advertising as CEO
Industry remembers seasoned leader who shaped brands across top agencies
NEW DELHI: Amitabha Lahiri, a seasoned name in India’s advertising industry and chief executive officer of MASH Advertising, has passed away, according to media reports.
Lahiri brought with him over three decades of experience across some of the country’s most prominent agencies, carving a reputation for building brands and businesses with equal ease. At MASH Advertising, a unit of Percept Ltd, he played a key role in shaping the agency’s direction and growth since its inception.
He joined the Percept group in 2007 as senior vice president at Hakuhodo Percept and was later elevated to chief operating officer. He eventually went on to lead MASH India as chief executive, steering the agency through its formative years and positioning it as a creative and strategic player in the market.
Before his stint with Percept, Lahiri held leadership roles across leading global networks. He served as vice president at Dentsu Marcom and JWT, and earlier as vice president and branch head at Everest Brand Solutions in Delhi. His career also included significant tenures at McCann Worldgroup, Lowe Lintas and Leo Burnett, where he honed his expertise in account management and brand strategy.
Colleagues and industry peers remember Lahiri as a steady hand in a fast-changing business, someone who combined creative instinct with sharp commercial understanding. His journey from early roles in Mumbai’s advertising scene to leading agencies in Delhi reflects the evolution of India’s ad industry itself.
His passing marks the loss of a veteran who helped shape campaigns, teams and agencies across decades. As the industry continues to evolve, Lahiri’s legacy will endure in the many brands he influenced and the professionals he mentored along the way.
