Brands
Madame expands in J&K with exclusive brand outlet at Srinagar airport
MUMBAI: Madame, has launched its latest Exclusive Brand Outlet (EBO) at Srinagar International Airport, further strengthening its footprint in Jammu & Kashmir. Located at AAI Terminal 1, first floor, this stylish new store joins Madame’s existing city outlets, bringing travel-friendly fashion to jet-setting customers.
Designed for modern travellers, the store showcases a curated selection of apparel and accessories, including trendy shackets, jackets, shirts, cardigans, sling bags, perfumes, and stoles. With this launch, Madame extends its successful airport retail presence, following stores at Mumbai and Pune airports.
Jain Amar executive director Akhil Jain stated, “The opening of our store at Srinagar airport is a significant milestone in our journey to enhance the travel retail experience. With a unique mix of stylish apparel and accessories, we aim to provide travellers with convenient and fashionable choices on the go.”
Madame is rolling out exclusive time-sensitive promotions aligned with flight schedules, offering instant gratification to shoppers in the fast-paced airport retail environment.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
