Brands
Madame expands in J&K with exclusive brand outlet at Srinagar airport
MUMBAI: Madame, has launched its latest Exclusive Brand Outlet (EBO) at Srinagar International Airport, further strengthening its footprint in Jammu & Kashmir. Located at AAI Terminal 1, first floor, this stylish new store joins Madame’s existing city outlets, bringing travel-friendly fashion to jet-setting customers.
Designed for modern travellers, the store showcases a curated selection of apparel and accessories, including trendy shackets, jackets, shirts, cardigans, sling bags, perfumes, and stoles. With this launch, Madame extends its successful airport retail presence, following stores at Mumbai and Pune airports.
Jain Amar executive director Akhil Jain stated, “The opening of our store at Srinagar airport is a significant milestone in our journey to enhance the travel retail experience. With a unique mix of stylish apparel and accessories, we aim to provide travellers with convenient and fashionable choices on the go.”
Madame is rolling out exclusive time-sensitive promotions aligned with flight schedules, offering instant gratification to shoppers in the fast-paced airport retail environment.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
