MAM
Mad Over Donuts partners with Bollywood movie ‘Go Goa Gone’
BENGALURU: Singaporean donut brand Mad Over Donuts (MOD) announced its association with Illuminati Films and Eros International‘s Bollywood zombie comedy film ‘Go Goa Gone‘ (3G) scheduled to release on May 10.
This is the first time MOD will be associating itself with a film. 3G features Saif Ali Khan, Kunal Khemu and Vir Das among others and is directed by Raj Nidimoru and Krishna DK.
With this association, MOD intends to establish a strong connect with its target audience. MOD COO Tarak Bhattacharya said, “Both Mad Over Donuts and Go Goa Gone share the same target group and thus associating with this movie seemed like a perfect fit. It‘s our first film association and as a brand we are willing to explore this platform in future as well.”
MOD has also introduced a donut named ‘Zombie Keel-er‘ created especially for this film. It has 46 stores across India and has expansion plans to more than double this count by the end of 2013. The company claims that it has almost half a million Indian fans on its facebook page.
Bottomline Media (the agency that was the behind the association) CEO/Founder Tanaaz Bhatia said, “Creating the Zoombie Keel-er donut was a fun process. Go Goa Gone and Mad Over Donuts are all about innovation and creating new spaces in their own field. Marrying the two, just made it a perfect fit for us to come up with the association, which has never been attempted before.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
