Brands
Macroman launches their new athleisure collection with Yash
Mumbai: Macroman has teamed up with the Indian film actor Yash for the launch of their new Macroman Athleisure collection. The collaboration, which debuted on 13 September has already taken the internet by storm, resonating with audiences nationwide.
Known for his exceptional talent and massive fan following, Yash’s presence in the campaign has been a game-changer. The campaign video, featuring the actor in the stylish Macroman Athleisure line, quickly went viral across social media platforms. To further amplify the campaign, Yash took to his official Instagram handle to personally share the video. His endorsement, coupled with the brand’s strong online presence, built the connection between Yash and his fans, highlighting Macroman as a premium athleisure brand.
Commenting on the collaboration, Rupa and Company Ltd director Vikash Agarwal said, “We are thrilled to have Yash for this campaign as part of our new athleisure collection. His immense popularity and larger-than-life persona, perfectly embody the spirit of our brand and its philosophy of ‘Live Like a Macroman.’ We truly believe this collaboration will inspire a new generation of fashion-forward individuals to lead a healthy and active lifestyle.”
Macroman offers a wide range of stylish and functional innerwear, athleisure, and outerwear for men. Yash’s nationwide appeal and influence, combined with the brand’s innovative designs and quality craftsmanship, have created a powerful partnership that will connect with audiences across India.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
