ITV News
Maciej Traczyk named commerce director at WPP Media
Seasoned digital leader to drive commerce growth, AI innovation
WARSAW: In a move that signals its continued push into integrated commerce, Maciej Traczyk has been elevated to commerce director at WPP Media, building on a track record of blending data, technology and performance marketing into business growth engines.
Traczyk steps into the role after a high-impact stint as organic and performance director and earlier as organic performance director, where he quietly stitched together cross-channel strategies while keeping a firm grip on P&L. His work went beyond optimisation dashboards, shaping AI-led solutions and search innovations that delivered measurable outcomes for global brands such as L’Oréal, Nestlé, Toyota, Colgate-Palmolive, Garmin and Allianz.
Before his current chapter, Traczyk honed his craft at Wavemaker and MEC Wavemaker, where his career arc reads like a playbook for modern digital leadership. From SEO and content analytics manager to SEO and technology lead, then head of ecommerce, and later head of ecommerce and performance, he consistently expanded both remit and impact. Along the way, he integrated ecommerce, performance and organic search into unified teams, championed marketplace strategies and led large-scale digital transformations.
His portfolio spans an eclectic mix of clients including IKEA, Huawei, Nikon, Henkel and Husqvarna, reflecting both breadth and depth in navigating global and local market dynamics.
Colleagues describe him as a builder of bridges between disciplines, equally at ease with code, content and commerce. From designing the OneSearch collaboration model to rolling out AI-driven tools and training teams, his approach has been as much about culture as capability.
With commerce increasingly becoming the connective tissue of modern marketing, Traczyk’s elevation suggests WPP Media is doubling down on leaders who can turn complexity into clarity and clicks into customers.
ITV News
Paroma Dayal joins dentsu as VP, sports, e-sports, gaming & live experiences
Senior leader to steer brand partnerships and live experiences in fast-evolving space
MUMBAI: Paroma Dayal has taken on a new role at dentsu as vice president for sports, e-sports, gaming and live experiences, signalling the agency network’s sharpened focus on high-growth content ecosystems.
In her new position, Dayal will lead strategic expansion across sports and gaming, working at the intersection of brand partnerships, live experiences and integrated marketing solutions. The mandate reflects a broader industry shift where fandom, content and commerce increasingly converge.
Dayal brings over 15 years of experience spanning digital platforms, broadcast networks and advertising sales. Most recently, she served as senior client partner for APAC at Quora, where she worked on business strategy and client growth across the region.
Before that, she was associate director at MX Player, overseeing monetisation and brand solutions for MX Player and MX Takatak. Her earlier stint at Viacom18 Media Private Limited saw her rise to senior manager and group head north for ad sales and brand solutions across youth, music and English entertainment channels.
She also held roles at Viacom, managing advertising sales for brands such as MTV, VH1 and Comedy Central, and began her career with stints at Star India Pvt Ltd, India Today and NDTV.
Academically, Dayal completed an executive MBA from UCLA Anderson School of Management in 2024, adding formal training in brand management and digital marketing to her hands-on industry experience. She is also a graduate of Jesus and Mary College in New Delhi.
Her appointment comes at a time when brands are doubling down on sports and gaming as cultural touchpoints, not just media channels. With Dayal at the helm, dentsu appears set to play a more active role in shaping how brands show up in these fast-moving arenas.
