ITV News
Maciej Traczyk named commerce director at WPP Media
Seasoned digital leader to drive commerce growth, AI innovation
WARSAW:Â In a move that signals its continued push into integrated commerce, Maciej Traczyk has been elevated to commerce director at WPP Media, building on a track record of blending data, technology and performance marketing into business growth engines.
Traczyk steps into the role after a high-impact stint as organic and performance director and earlier as organic performance director, where he quietly stitched together cross-channel strategies while keeping a firm grip on P&L. His work went beyond optimisation dashboards, shaping AI-led solutions and search innovations that delivered measurable outcomes for global brands such as L’Oréal, Nestlé, Toyota, Colgate-Palmolive, Garmin and Allianz.
Before his current chapter, Traczyk honed his craft at Wavemaker and MEC Wavemaker, where his career arc reads like a playbook for modern digital leadership. From SEO and content analytics manager to SEO and technology lead, then head of ecommerce, and later head of ecommerce and performance, he consistently expanded both remit and impact. Along the way, he integrated ecommerce, performance and organic search into unified teams, championed marketplace strategies and led large-scale digital transformations.
His portfolio spans an eclectic mix of clients including IKEA, Huawei, Nikon, Henkel and Husqvarna, reflecting both breadth and depth in navigating global and local market dynamics.
Colleagues describe him as a builder of bridges between disciplines, equally at ease with code, content and commerce. From designing the OneSearch collaboration model to rolling out AI-driven tools and training teams, his approach has been as much about culture as capability.
With commerce increasingly becoming the connective tissue of modern marketing, Traczyk’s elevation suggests WPP Media is doubling down on leaders who can turn complexity into clarity and clicks into customers.
ITV News
Animesh Gupta joins Varun Beverages as vice president – procurement
Seasoned multi-sector leader to steer sourcing, scale ops and growth
MUMBAI:Â In a move that blends experience with ambition, Varun Beverages Limited has appointed Animesh Gupta as vice president, tapping into his two decades of cross-industry expertise to power its next phase of growth.
Based in Gurugram, Gupta steps into a role that goes beyond titles and into transformation. He will lead strategic sourcing and procurement for non-raw materials across group companies, spanning India, South Asia and Africa. The mandate is clear: sharpen efficiency, strengthen operations and keep pace with the company’s expanding footprint.
Gupta’s career reads like a playbook in scale and strategy. Most recently with The Middleby Corporation, he served as associate vice president and business head for east asia, where he managed a complex portfolio across 15 markets. From owning profit and loss to driving solution-led growth and refining regional operating models, his tenure was marked by both expansion and discipline.
Before that, as assistant vice president and business head for india and south asia, he doubled topline revenue while significantly improving margins, all while building strong cxo-level partnerships with major quick service restaurant chains. His ability to blend commercial sharpness with supply chain resilience stood out, especially during challenging periods like the covid years.
Earlier stints at Jubilant FoodWorks, Escorts, John Deere, Bharti Infratel and Honda Cars India helped shape his foundation in procurement, manufacturing and telecom infrastructure. Across roles, a consistent thread emerges: a focus on cost leadership, operational continuity and scalable systems.
At Varun Beverages, that experience now finds a broader canvas. As the company continues to grow across geographies, Gupta’s mix of global perspective and on-ground execution could prove to be just the right ingredient in its growth recipe.
