Brands
Maaza unveils new campaign “Aam Wali Dildaari, Bina Naam Wali Dildaari”
Mumbai: Maaza, Coca-Cola India’s homegrown mango drink and the fastest growing juice brand in India and Southwest Asia, has unveiled its new “Aam Wali Dildaari, Bina Naam Wali Dildaari” campaign. The latest campaign features actor Amitabh Bachchan and actress Pooja Hegde along with south Indian actor Nagarjuna, recently on board as the new face of the brand.
With this new campaign, Maaza extends its spirit of benevolence and encourages anonymous acts of kindness to spread joy and happiness. The campaign further highlights the fulfilling mango experience that brings out one’s selfless personality.
Announcing the launch of the new campaign, Coca Cola India director marketing Ajay Konale said, “Maaza is a heritage Indian brand since 1976 and has been India’s most loved mango drink for decades. The brand has become synonymous with the unparalleled taste of real mangoes and has witnessed phenomenal growth. Through our latest campaign “Aam Wali Dildaari, Bina Naam Wali Dildaari,” we aim to spread the message of true happiness and joy through selfless generosity that seeks no reward or recognition. We are also humbled to have Bachchan, Hegde and Nagarjuna onboard with us to bring alive this philosophy of selfless generosity.”
Hegde said, “I am proud to be associated with Maaza for over a year now. The brand’s philosophy of true generosity and acts of kindness is something I personally relate to. The brand brings nostalgia and takes me back to my childhood days of enjoying fresh mangoes and sharing joyous moments with my loved ones.”
This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP. Commenting on the creative insight behind the campaign, Ogilvy India CCO Sukesh Nayak shared, “This campaign brings out the beauty of anonymous generosity. The idea came from the insight on how even though culturally we are a land of generous people; we also love talking about it. But true generosity and happiness come through selfless giving which is far sweeter. And that’s what we should inculcate in our lives too. What better than having our brand ambassadors like Bachchan and Nagarjuna along with Pooja Hegde to spread this message.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
