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Maaza rolls out ‘Har Mausam Love, Har Mausam Aam’ sequel
MUMBAI: Maaza is ready to welcome the summer season with a sequel of the earlier ad film constructed around the love story of brand ambassadors Imran Khan and Parineeti Chopra.
The new TVC featuring adds a new twist in their very “Aam” love story, taking forward the ‘Har Mausam Love, Har Mausam Aam‘ theme.
The second chapter in Khan and Chopra‘s love story again draws an analogy between ‘love‘ and mangoes and how the mango, just like love, is beyond seasons and can be relished in every season.
The Maaza “Har Mausam Love, Har Mausam Aam” campaign has been conceptualised by Leo Burnett (Delhi) and directed by Jayant Rohtagi.
In addition to leveraging mass media advertising, integrated communication plan includes roll-out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.
Titled “Saturrday”, the film is set in summer in an office where Chopra, who is crazy about mangoes, relishes a mango at her office desk. She gets a call from her colleague and admirer, Khan, asking her out on a date the next day – “Saturrday”. Reluctant to miss any opportunity to relish delectable mangoes, she flatly declines the offer saying that Saturdays will keep coming every week all year round but not her favourite mango season. Khan, knowing her obsession for mangoes, woos her with the all-season mango delight in a bottle – Maaza.
MAM
Google appoints Karan Dugal as Head of Quick Commerce, FoodTech and Gaming
Veteran digital leader steps up to drive AI-powered growth in high-velocity consumer sectors at Google.
MUMBAI: Google has served up a fresh leadership move that’s anything but slow Karan Dugal is now officially in the driver’s seat for some of the fastest-moving parts of the digital economy. The tech giant has elevated Karan Dugal to Head of Industry for Quick Commerce, FoodTech and Gaming, a strategic role that puts him at the helm of sectors defined by speed, convenience, and instant gratification. The appointment comes after nearly six years at Google, capping a 15-year career in the digital ecosystem that includes previous roles at InMobi and Meta, where he served as Client Solutions Manager for over three years.
In a LinkedIn post announcing the move, Dugal described it as “a thrilling new challenge” and spotlighted the explosive “instant gratification” economy. He pointed to ultra-fast delivery models in quick commerce, the booming food technology space, and the continued surge in gaming as key areas ripe for transformation.
Dugal emphasised that artificial intelligence will act as a powerful catalyst, accelerating consumer journeys across these ecosystems by enhancing user experiences, streamlining operations, and capturing shifting demand in digital-first categories. He expressed excitement about collaborating with teams in this “high-velocity landscape” and thanked Roma Datta Chobey and Preeti Lobana for their support during the transition.
The timing is spot-on. As platforms and brands pour resources into AI-led solutions, Google is sharpening its focus on consumer-driven verticals where speed and personalisation are winning formulas. From 10-minute grocery deliveries to seamless food ordering and immersive gaming sessions, these sectors are reshaping how Indians live, eat, and play.
With his deep experience in sales, marketing strategy, and digital growth, Dugal brings the perfect blend of insight and execution to help Google and its partners stay ahead in an always-on world. In an industry that never hits pause, his new role promises to keep the momentum firmly on fast-forward.
Whether it’s lightning-quick deliveries or next-level gaming thrills, expect plenty of smart moves ahead after all, when it comes to quick commerce and tech, Google just levelled up its own game.
