Brands
Maars bags BabyOrgano PR mandate after Rs 20 Cr funding boost
MUMBAI: Nothing soothes a brand like the right storytelling balm and BabyOrgano has found its match. The Ayurvedic kids’ wellness label, fresh off a Rs 20 crore ($2.4 million) pre-Series A raise led by RPSG Capital Ventures with Sauce.vc, has appointed Maars Communicates as its official communications partner.
The partnership arrives at a moment of momentum for BabyOrgano, which is gearing up to scale its product portfolio, expand marketing, and accelerate operations with a sharp target, Rs 100 crore in revenue by FY27. With a community of over one million parents and a strong 40 per cent repeat-purchase rate, the brand has carved a loyal base in India’s booming child-wellness market, a space increasingly shaped by trust, tradition, and science-backed care.
For Maars Communicates, the win reinforces its reputation as one of India’s fastest-growing communications agencies. Founded by siblings Mausam Shah and Aayush Shah, the firm today manages 50 plus retainer clients across real estate, corporate, lifestyle, entertainment, AI studios, and creator-economy platforms.
Mausam the strategic brain behind narrative-building brings over a decade of PR leadership across marquee brands and properties, including MX Player, EPIC Channel, Lux Golden Rose Awards, Event Capital’s IPs like WindMill Festival and PetFed, and Birla Group initiatives such as Mpower and Ujaas. Aayush, an actor-entrepreneur, leads digital strategy and business expansion, steering Maars’ growing reputation as a high-impact storytelling outfit.
“BabyOrgano stands at the intersection of trust, tradition, and innovation,” said Mausam, noting how closely the brand aligns with Maars’ purpose-driven ethos. Aayush echoed the sentiment: “We prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust.”
BabyOrgano, operated by Natureovedic Consumers pvt ltd, is pushing Ayurveda-led child care into the mainstream with science-backed products spanning health, wellness and personal care. COO Ripul Sharma described Maars as a “strategic asset” at a crucial inflection point, adding that the partnership unlocks stronger industry relationships and narrative amplification as the brand scales.
With India’s D2C kids’ category heating up, and Ayurveda continuing its cultural and commercial resurgence, the collaboration gives BabyOrgano the storytelling muscle it needs while Maars adds another fast-rising brand to its ever-expanding roster.
For now, one thing’s certain: the BabyOrgano–Maars partnership is more than a communications mandate. It’s a power play of trust, tradition, and clever timing and the story is only getting started.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
