Brands
Maars bags BabyOrgano PR mandate after Rs 20 Cr funding boost
MUMBAI: Nothing soothes a brand like the right storytelling balm and BabyOrgano has found its match. The Ayurvedic kids’ wellness label, fresh off a Rs 20 crore ($2.4 million) pre-Series A raise led by RPSG Capital Ventures with Sauce.vc, has appointed Maars Communicates as its official communications partner.
The partnership arrives at a moment of momentum for BabyOrgano, which is gearing up to scale its product portfolio, expand marketing, and accelerate operations with a sharp target, Rs 100 crore in revenue by FY27. With a community of over one million parents and a strong 40 per cent repeat-purchase rate, the brand has carved a loyal base in India’s booming child-wellness market, a space increasingly shaped by trust, tradition, and science-backed care.
For Maars Communicates, the win reinforces its reputation as one of India’s fastest-growing communications agencies. Founded by siblings Mausam Shah and Aayush Shah, the firm today manages 50 plus retainer clients across real estate, corporate, lifestyle, entertainment, AI studios, and creator-economy platforms.
Mausam the strategic brain behind narrative-building brings over a decade of PR leadership across marquee brands and properties, including MX Player, EPIC Channel, Lux Golden Rose Awards, Event Capital’s IPs like WindMill Festival and PetFed, and Birla Group initiatives such as Mpower and Ujaas. Aayush, an actor-entrepreneur, leads digital strategy and business expansion, steering Maars’ growing reputation as a high-impact storytelling outfit.
“BabyOrgano stands at the intersection of trust, tradition, and innovation,” said Mausam, noting how closely the brand aligns with Maars’ purpose-driven ethos. Aayush echoed the sentiment: “We prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust.”
BabyOrgano, operated by Natureovedic Consumers pvt ltd, is pushing Ayurveda-led child care into the mainstream with science-backed products spanning health, wellness and personal care. COO Ripul Sharma described Maars as a “strategic asset” at a crucial inflection point, adding that the partnership unlocks stronger industry relationships and narrative amplification as the brand scales.
With India’s D2C kids’ category heating up, and Ayurveda continuing its cultural and commercial resurgence, the collaboration gives BabyOrgano the storytelling muscle it needs while Maars adds another fast-rising brand to its ever-expanding roster.
For now, one thing’s certain: the BabyOrgano–Maars partnership is more than a communications mandate. It’s a power play of trust, tradition, and clever timing and the story is only getting started.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
