MAM
Maa Bozell wins duties for Ripple Fragrances two brands
MUMBAI: Maa Communications Bozell’s (Bangalore) has won the brand strategy duties for N Ranga Rao Group’s (NRR) Ripple Fragrances and their two new brands, Iris and Lia.
The pitch for the Rs 20 million business took place late last year with no other agency competing for the brands. “Maa Bozell has had a long standing relationship with the NRR Group. This association has enabled us to understand the Group and the brands they have to offer. This, combined with the experience we have in the Retail and Lifestyle market, made us the ideal partner to launch their two new brands from Ripple Fragrances”, commented Maa Communications Bozell Ltd. managing director Bunty Peerbhoy.
The group’s flagship brand is ‘Cycle Pure Agarbathies’ and currently has a range of deodorants for men and women. They are looking at introducing a complete personal care brand, including a range of international soaps, shaving foams and lotions, states an official release.
Peerbhoy added, “Our brief was to launch Iris, as a lifestyle luxury fragrance brand and reposition Lia, an existing Agarbathi brand, moving it away from its current perception. Our strategy mainly consists of below-the-line and in-store promotions rather than using main-stream advertising.”
Ripple Fragrances business architect Anik Bannerjee said, “Maa Bozell clearly understood our requirement for the two brands. The value they brought to the table was their experience and knowledge which will undoubtedly translate to the successful launch and positioning of Iris and Lia.”
MAM
Palki Sharma launches India Global Review after Network18 exit
Digital-first newsroom hires across roles, targets global news with India lens.
MUMBAI: From prime-time studio to start-up newsroom, Palki Sharma is rewriting her own headline. Palki Sharma has announced the launch of India Global Review (IGR), a digital-first media platform, shortly after stepping down from Network18. The move signals a shift from anchor-led broadcasting to founder-led journalism—where the newsroom is as much built as it is presented.
Known for her sharp global affairs coverage at WION and CNN-News18, Sharma is now building an independent newsroom focused on delivering international news through an Indian lens. The platform has already begun hiring across functions, including writers, video editors, multimedia producers, graphic designers, PCR crew and camera professionals.
Announced via X, the initiative aims to create a global newsroom rooted in India, with an emphasis on clarity, storytelling and perspective—an approach that leans into Sharma’s established editorial style.
The launch reflects a broader industry shift. As digital distribution lowers entry barriers, high-profile journalists are increasingly stepping out of legacy networks to build their own platforms, backed by personal brand equity and direct audience access.
India Global Review is expected to operate on a diversified revenue model, including digital advertising, brand partnerships and content syndication—mirroring the playbook of emerging creator-led media ventures.
As journalism edges closer to entrepreneurship, Sharma’s move underscores a growing trend: the byline is no longer just a credit—it’s becoming the business itself.
