Brands
M-Tech increases links in tie-up with Bollywood
NEW DELHI: After creating a sizeable market share in the feature phone market and projecting to cross 500,000 pieces a month in this sector, mobile company M-tech Mobile has now tied up with ‘horrance’ (horror romance) Saansein – The Last Breath.
Earlier, M-tech Mobile Group joined hands with Aishwarya Rai Bachchan and Irrfan Khan’s Jazbaa and even introduced new smart phone ‘Jazbaa’ in the market.
M-Tech Informatics Co-Founder Vikram Agarwal said, “M Tech mobile is always committed to provide the best technology to the masses at the most affordable rates. We have created a sizeable market in the industry and projecting great figures in the future. The thought behind doing in film branding was to achieve a wider reach in short span of time. The movie has talented cast with a great story line. We are happy to be associated and believe that it will definitely help our brand grow further.”
SAANSEIN producer (GPA Productions) Goutam Jain said, “We are absolutely elated that M-tech Mobile Group has come on board for Saansein and we are sure this association will help both the film and the brand.”
While Saansein Director Rajiv Ruia said, “It is a pleasure to collaborate with a leading Mobile Group like M-tech. This alliance is not just a strategic one but also an innovative one. This strategy of in-film branding will give an edge to both of us.”
Starring Rajniesh Duggall, Sonarika Bharodia, Hiten Tejwani, Amir Dalvi and Neetha Shetty, Saansein –The Last Breath is directed by Rajiv S Ruia under GPA Productions banner and it is ready to release on 11 November 2016.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
