Brands
M-Tech increases links in tie-up with Bollywood
NEW DELHI: After creating a sizeable market share in the feature phone market and projecting to cross 500,000 pieces a month in this sector, mobile company M-tech Mobile has now tied up with ‘horrance’ (horror romance) Saansein – The Last Breath.
Earlier, M-tech Mobile Group joined hands with Aishwarya Rai Bachchan and Irrfan Khan’s Jazbaa and even introduced new smart phone ‘Jazbaa’ in the market.
M-Tech Informatics Co-Founder Vikram Agarwal said, “M Tech mobile is always committed to provide the best technology to the masses at the most affordable rates. We have created a sizeable market in the industry and projecting great figures in the future. The thought behind doing in film branding was to achieve a wider reach in short span of time. The movie has talented cast with a great story line. We are happy to be associated and believe that it will definitely help our brand grow further.”
SAANSEIN producer (GPA Productions) Goutam Jain said, “We are absolutely elated that M-tech Mobile Group has come on board for Saansein and we are sure this association will help both the film and the brand.”
While Saansein Director Rajiv Ruia said, “It is a pleasure to collaborate with a leading Mobile Group like M-tech. This alliance is not just a strategic one but also an innovative one. This strategy of in-film branding will give an edge to both of us.”
Starring Rajniesh Duggall, Sonarika Bharodia, Hiten Tejwani, Amir Dalvi and Neetha Shetty, Saansein –The Last Breath is directed by Rajiv S Ruia under GPA Productions banner and it is ready to release on 11 November 2016.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
