Brands
Luxor launches Schneider One Range of pens in India
Mumbai: Luxor, a prominent Indian organisation and a leader in the writing instruments industry, has completed almost a year of its successful partnership with Schneider Pen, Germany, a globally renowned brand widely recognized for its product design, quality and sustainable business practices. The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range. Schneider Pen will be bringing its global technological expertise to India through multiple products, which is expected to elevate the standards of the writing industry in the country.
As part of this partnership, Luxor has launched Schneider’s renowned One series range of pens comprising One Business, One Sign, One Hybrid and One Change in the Indian market. This recently introduced range of Schneider roller-ball pens boasts of globally award-winning designs and state-of-the-art technology, making them a perfect choice for individuals who appreciate precision, style, and functionality in their writing instruments. For instance, the One Business and One Sign pens bring Schneider’s ultra-smooth high-tech tip technology to India, delivering arguably the smoothest writing experience. One Change, a refillable pen, offers consumers the choice to use two replaceable cartridges in the same pen for an extended writing length and performance, another first in the Indian market. All the pens have distinctive ergonomic designs which stand out against other options in the market. The One Business, One Sign and One Hybrid pens are priced at Rs.180 per pen, while the One Change is priced at Rs 300 per pen.
Speaking on the development, Luxor Writing Instruments Pvt Ltd MD Pooja Jain Gupta said, “We are delighted to bring Schneider’s globally renowned One range of pens to India. This marks a significant milestone in our continued journey to bring the best writing instruments from across the world to Indian consumers. The Schneider One range of pens offer an unparalleled writing experience characterized by precision and performance. Schneider’s commitment to innovation and excellence aligns perfectly with Luxor’s values, and we are confident that this range will be well received by the Indian audience.”
The Schneider One range by Luxor is being launched across India and will be available in premium retail stores as well as online platforms. The launch is being welcomed by many retailers selling premium writing instruments, as well as Indian customers who have experienced Schneider pens and their superlative writing experience in international markets. As part of their partnership, Luxor and Schneider Pen are also expected to bring more global products to India in the near future.
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.







