Luxor is CWG’s official pen; to spend Rs 100 mn in activation

MUMBAI: The nineteenth Commonwealth Games (CWG) has announced its association with Indian Luxor as the official licensee for writing instruments. 
 
The company is expected to spend over Rs 100 million for consumer activation. Luxor will have stalls in each of the CWG stadiums for consumers and support the infrastructure and success of the games.
 
Said Luxor Group chairman DK Jain, “Our products are synonymous with the youth, kids, and their dreams and ambitions. Thus becoming a part of the Commonwealth Games 2010 is very much in line with our core beliefs.” 
 
As the official writing Instruments licensee for CWG 2010, Luxor has launched writing instruments specially crafted for athletes, officials and volunteers. Apart from that, Luxor will also initiate premium items such as fountain pens as one of the corporate gifts for CWG 2010.