Brands
Lux Toilet Soap becomes top brand in BARC Week 3 ratings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 January and 24 January, 2020 respectively.
The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 3 of 2020.
Top Advertisers:
Minor changes were noticed in the BARC week 3 rankings of top advertisers. The top 5 advertisers remained the same with Hindustan Unilever Ltd leading the roost. It had made 191992 ad insertions on TV. Following it was Reckitt Benckiser (India) Ltd with 99417 insertions.
ITC Ltd ranked third by making 42133 insertions. Fourth and fifth spot were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 36598 and 33308 insertions, respectively.
Other top brands in pecking order were as follows:Wipro Ltd, Ponds India, Amazon Online India Pvt Ltd, Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.
Top Brands:
Several changes were noticed in the top brands rankings released by BARC in week 3 of 2020. Lux Toilet Soap climbed up a spot to rank first, with 16867 insertions. With its Republic Day sale going on, Amazon.in re-entered the list on second spot after a few weeks. It had made 15832 ad insertions.
Dettol Toilet Soaps maintained its third rank by making 15216 insertions. Last week’s top brand Trivago slipped down three spots to rank fourth with 13765 insertions. Lifebuoy Toilet Soap climbed up three spots to rank fifth with 11955 ad insertions.
The subsequent pecking order was as follows: Surf Excel Easy Wash, Dettol Antiseptic Liquid, Almond Board of California, Honda SP 125, and Moov Advance Diclofenac Gel, respectively.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
