MAM
Lux launches Celebration Range of 3 variants; Kareena Kapoor to endorse
MUMBAI: At 75, Lux is still going strong. Having established itself as one of the most trusted brands in the country, it is is launching three variants. And it is using none other than Bollywood heartthrob Kareena Kapoor to endorse them.
In tandom with its Platinum Jubilee celebrations, the personal wash brand with a value share of 15 per cent has launched The Lux Celebration Range.
The new range is a set of three exclusive variants: Aromatic Glow, Chocolate Seduction and Lux White Spa body wash containing exotic ingredients. This celebration range is being specially offered at the same price as other Lux variants – Rs 13. Lux White Spa Body Wash is priced at Rs 70 for 250 ml and Rs 40 for 150 ml pack.
Across India, the three new variants of Lux that are in special celebration packs are endorsed by Bollywood heartthrob Kareena Kapoor, states an official release. The new campaign succeeds the ‘Har Star Lucky Star’ promotion which marked Lux’s completion of 75 years in India.
Hindustan Lever VP Ashok Venkatramani says, “It is a great feeling being part of the team like Lux which has consistently given its users an unmatched bathing experience. It’s truly a proud moment. We have several things on the anvil to commemorate the 75 years of stardom. After the overwhelming response of “Har Star Lucky Star” promotion where every consumer was a winner, Lux unwraps another offer and launches its two exotic variants and thereby finds the perfect way to celebrate these momentous 75 years.”
As part of the campaign, Lux has also launched a special **x Lux body wash calendar 2006, featuring the star in 12 sensuous poses.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
