MAM
Luminous Power Technologies launches new TVC with brand ambassador Sachin Tendulkar
MUMBAI: Luminous Power Technologies, a brand in the power backup, home electrical and residential solar space, announced the launch of their new TVC campaign featuring their brand ambassador- Sachin Tendulkar. Through this campaign, created by 82.5 Communications, Luminous intends to draw more attention to its long-lasting inverter batteries, in a striking, unconventional and appealing manner.
The film tells the story of a scrappy young underdog whose strength and determination exceeds the viewers’ expectations. Set in the context of a ‘Kabaddi’ match playing out in the narrow street lanes of a humble locality, the film tends to make the audience feel nostalgic, while also reinforcing its core proposition, and leaving a smile on their faces. This, coupled with Sachin Tendulkar’s trustworthy and likeable on-screen presence, successfully drives the point home.
Talking about the new campaign, Sachin Tendulkar says, “It is always a pleasure to be part of Luminous campaigns, and this one is all the more special, as it took me back to my childhood memories. While shooting, I could relate so much with the children and their stupendous energy levels. Their zeal and passion reminded me of my days of practicing with my Guru and mentor – Achrekar Sir. The fervor was such that even in the dark and barely visible grounds, I couldn’t keep myself from practicing. Relating this vigour to the long-lasting inverter batteries is Genius and yet so seamless. Working on this campaign was a great experience altogether and I look forward to more such campaigns in the years to come.”
Introducing the new campaign, Luminous Power Technologies senior vice president marketing Sachin Bhalla said: “Luminous is considered one of the most reliable brands when it comes to inverters and batteries. Our campaigns so far have been focused more on our inverters than our batteries. Through our new campaign, we wish to put emphasis on Luminous’ high-performance batteries which are amongst the longest lasting batteries in the country. We are thankful to Sachin for his continued patronage with the brand. His presence on the screen brings great value and helps us building a greater brand connect with our end users.”
The TVC has been conceptualized by 82.5 Communications. Talking about the simple yet very powerful and relatable campaign concept, 82.5 Communications chairman and CCO Sumanto Chattopadhyay said: “Kabaddi is a quintessentially Desi sport in which a player must ‘raid’ the opponents’ side while resisting being tackled, and then return to his side safely, all in one breath. We have drawn a parallel between this demonstration of endurance with that of long-lasting Luminous batteries. Sachin Tendulkar endorses the brand with genuine warmth and enthusiasm.”
Chandana Agarwal, President, 82.5 communications added, “Working on communications for inverters and batteries is never easy as they tend to get very dull and clinical. This time, fortunately for us, we had a very interesting brief which was single minded and emphasized long lasting inverter batteries. We took this as an opportunity to humanize the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”
As per 82.5 Communications executive creative director and creative head Mayur Varma, “A kid with long-lasting enthusiasm. A cricketer with a long-lasting career. Perfect ingredients for an ad for Luminous long-lasting Inverter Batteries.”
Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010. The company has recently extended its partnership with Sachin by another five years till 2024.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
