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Lulu Raghavan, Managing Director, Landor Mumbai Honored as 2020 AACSB Influential Leader
MUMBAI: Landor Mumbai announces that Lulu Raghavan is one of 25 business school graduates honored by AACSB International (AACSB)—the world’s largest business education alliance—as the 2020 Class of Influential Leaders. The annual challenge recognizes notable alumni from AACSB-accredited schools whose inspiring work serves as a model for the next generation of business leaders.
Lulu Raghavan, nominated by SP Jain Institute of Management and Research currently serves as Managing Director, Landor Mumbai. Lulu is a leading authority on branding and design in India. Raghavan who has worked for Landor, a global branding and design consultancy for more than 19 years helped set up the Landor India office in 2008, which has consistently ranked at the top in Brand Equity’s Agency Reckoner. Raghavan is most proud of the culture and team she has nurtured. With industrywide leadership recognition, Raghavan was invited to judge the Cannes Lions Design Awards 2018 and serve on the Young Lions Jury 2018. In 2018, Raghavan received the John W. Kuykendall Award from her alma mater Davidson College in North Carolina, USA. She is passionate about equality and has been an active champion of women at work. In 2019, she was named one of the most influential women in India in media, advertising and marketing by IMPACT Magazine.
For Raghavan, mental and physical well-being and their direct connection of productivity, creativity, and a balanced lifestyle are of paramount importance. Raghavan has also been a faculty member of WPP Maestro – a training and leadership program for high-potential individuals across WPP.
Commenting on the accolade Lulu Raghavan, MD-Landor Mumbai said, “I am truly delighted and honoured to have been selected for this prestigious award. The combination of my undergraduate education at Davidson College in the US (a top ranking liberal arts school) and my post graduate business education at SPJIMR (one of the most prestigious business schools in India) was excellent preparation for a working life dedicated to management and leadership. My two years at SPJIMR were particularly influential in not only shaping my competencies but also strongly developing my character. SPJIMR’s emphasis on social sensitivity has had a lasting impact on me. I look forward to continuing to create business and social impact through my work at Landor by using the power of brand and design. I am proud to be a Global Indian.”
Dr. Ranjan Banerjee, Dean- SPJIMR said, “It is always good to see our alumni getting recognised on a global stage. Lulu Raghavan led the team at Landor that worked on the new brand architecture for SPJIMR.
Fittingly, she herself is an epitome of courage and heart, and combines a professional flair for branding and client understanding, with a deep personal passion and engagement in social issues. She is a strong ambassador for the institute, and I am certain that she will win many more accolades in the years to come.” He added.
“AACSB is honored to recognize Lulu Raghavan and applauds her achievements at Landor Mumbai as a leading example of business education as a force for good in the world,” said Tom Robinson, AACSB president and CEO. “The diversity of backgrounds, industries, and career paths of the 2020 Class of Influential Leaders demonstrates that AACSB-accredited schools are preparing graduates to succeed wherever their passions may take them.”
Now in its fifth year, the Influential Leaders challenge has recognized more than 200 business school graduates for creating lasting impact in business and society. All honorees have earned an undergraduate, graduate, or doctoral degree from one of the more than 850 AACSB-accredited business schools worldwide. For more information on the Influential Leaders challenge, and to view a full list of honorees, visit aacsb.edu/influential-leaders.
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Lessons from global media markets on building enduring content franchises
Rose Audio Visuals COO and CFO Mitesh Patel.
MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that travels, evolves, and compounds over time.
At Rose Audio Visuals, this shift is central to how we think about content pitching and creation. We are no longer in the business of just making shows. We are in the business of building IP ecosystems.
From Hits to Franchises
Globally, the most successful content is designed to extend beyond its first outing. It travels across: Seasons, Platforms (TV → OTT → Digital), Formats (series → spin-offs) Shows like Stranger Things and Money Heist are not just successful series they are multi-layered franchises with global recall, fan engagement, and long-term monetisation. The key learning is simple: If content cannot scale beyond one season or one platform, it remains a project not a franchise.
Local Stories, Global Impact
One of the most powerful global trends is the rise of culturally rooted storytelling. Platforms today reward local authenticity combined with universal emotion. Stories that are deeply regional are no longer limited by geography they are amplified by it. Consider the global impact of Squid Game or India’s own Sacred Games. The takeaway is clear: The more authentic the story, the greater its potential to travel if the emotion resonates universally.
Monetisation Begins After the First Window
A critical global learning is that the true value of content is not realised at launch, it is realised over time.
Strong franchises unlock multiple revenue streams: Licensing, International remakes, Brand integrations, Digital extensions , Events and immersive experiences
Global players like The Walt Disney Company have mastered this approach, turning content into long-term ecosystems that extend far beyond the screen.
The first window is just the beginning. The real value lies in what follows.
At Rose Audio Visuals, we increasingly evaluate projects not just on commissioning value, but on their long-term franchise potential.
The Rise of Creator-Led Franchises
An important global shift is the emergence of creator-led IP ecosystems.
Creators today are not just content producers they are building full-scale franchises across platforms, formats, and businesses.
A powerful example is MrBeast. What started as YouTube videos has evolved into: Multiple content formats, Global audience scale , Brand extensions and businesses, High-impact experiential content This is a fundamentally different model digital-first, audience-owned, and infinitely scalable.
This model is still in its early stages in Indian but it represents a massive opportunity.
The next wave of Indian content franchises may not come from traditional studios alone but from creators who think like media companies.
Balancing Data with Creative Instinct
Streaming platforms today are deeply data-driven. Data helps Identify emerging genres, Predict audience behaviour , Inform commissioning decisions However, global experience shows that data alone does not create hits. Data informs scale, but storytelling creates impact.
Talent is the Foundation of Franchises
Enduring franchises are rarely accidental they are built through long-term creative partnerships. Globally, there is a clear focus on nurturing Actors, Writter, Show runner and director. Franchises are not built on scripts alone they are built on creators. This is an area where we continue to invest deeply building long-term relationships with talent rather than project-based collaborations.
Multi-Platform Thinking from Day One
Content consumption today is inherently multi-platform. A successful show must be designed not just for its primary platform, but for: Short-form extensions, Social media amplification, Digital-first engagement. Every show today needs a second life beyond its original format.
India: A Market at an Inflection Point
India today stands at a unique moment in its content journey.
We are seeing significant opportunity in Regional markets (Telugu, Tamil, Marathi and others) Emerging formats such as micro-dramas, Scalable, franchise-driven fiction IP
India does not lack stories. What we have historically lacked is structured franchise thinking something that is now beginning to evolve.
The Way Forward
The biggest lesson from global markets is this: The future belongs to companies that do not chase hits, but systematically build franchises. Because while hits may deliver immediate success, franchises create long-term value, recall, and compounding growth.
At Rose Audio Visuals, this belief shapes how we develop, greenlight, and scale content across platforms.
For content companies today, the question is no longer “Will this show work?” It is: “Can this become a franchise?”
A Personal Note
Having worked across content, business, and strategy, one thing has become increasingly clear to me, the most valuable companies in our industry will not be those that create the most content, but those that create content that endures.
Building a franchise requires patience, conviction, and a long-term lens something that the industry is only now beginning to fully embrace.As we continue this journey at Rose Audio Visuals, our focus remains simple: to move from volume-driven creation to value-driven storytelling. Because in the end, stories may start conversations but franchises build legacies.
