MAM
Lufthansa launches immersive OOH campaign across India
‘Every journey is a new beginning’ brought to life with 3D seats, live boards and Sea Link projections.
MUMBAI: Lufthansa just turned billboards into boarding passes because this campaign doesn’t sell flights; it sells the moment you say yes to the sky. Lufthansa Airlines has rolled out a bold, category-redefining out-of-home (OOH) campaign across India in partnership with WPP Media. Conceptualised and executed by WPP Media, the campaign brings the brand’s global philosophy “Every journey is a new beginning. All it takes is a yes” into the physical world through high-impact, immersive installations at iconic urban locations.
Key activations include:
Allegris 3D Business Class Experience (Juhu, Mumbai): A striking billboard featuring a life-size 3D replica of Lufthansa’s new Allegris Business Class seat, creating a tactile “window to the sky” that invites passers-by to feel premium comfort up close.
Live Departure Board (Delhi, Mumbai, Bangalore): Dynamic billboards along key airport routes mirror real-time flight information, blending everyday utility with travel aspiration and reminding commuters their next journey is just a “yes” away.
“Yes in the Sky” on Mumbai Sea Link: Large-scale projection mapping bathes the iconic bridge in Lufthansa blue, turning the city skyline into a glowing beacon of new beginnings visible from miles away.
Sng Ju Stephanie, Head of Marketing for South Asia, Southeast Asia and Pacific, Lufthansa Group, said: “This campaign exemplifies Lufthansa’s ambition to craft memorable experiences and inspire travellers to embark on new journeys. These innovative OOH activations masterfully bring that vision to reality, forging deeper connections and sparking our guests’ aspirations.”
WPP Media India head of media solutions Ajay Mehta added, “WPP Media is consistently focused on crafting experiences that resonate deeply. This collaboration with Lufthansa exemplifies our capability to leverage innovation in OOH to create truly memorable brand moments.”
The campaign’s blend of experiential storytelling, real-time utility and landmark-scale innovation transforms conventional outdoor media into powerful touchpoints of meaning and discovery, reinforcing Lufthansa’s premium positioning as a leading European airline connecting India to the world.
In a country where commutes are long and dreams are even longer, Lufthansa isn’t just advertising flights—it’s turning the journey to the airport into the first leg of every adventure.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
