Ad Campaigns
Lubi Pumps unveils “FLOW NAHI FORCE” campaign
Mumbai: Lubi Pumps, a leading manufacturer of water pumps and motors with an extensive network of 20 plus branch offices nationwide and a global presence in over 80 countries, proudly announces its official partnership with Gujarat Titans for the Indian T20 League 2024 season. In celebration of this collaboration, the brand has launched an exciting ad campaign featuring key players from the team – Shubhman Gill, David Miller, and Umesh Yadav. Through this alliance, Lubi Pumps will stand by the home team throughout the season with its strong force.
Just as the force of water is crucial in the success of any pumping project, Lubi Pumps’ dynamic campaign highlights this force as the driving factor behind Gujarat Titans in a bold new way – ‘FLOW NAHI FORCE.’ This campaign symbolizes the shared commitment to excellence and performance between Lubi Pumps and Gujarat Titans, showcasing their dedication to achieving greatness together.
The launch film begins in a team briefing meeting of the Gujarat Titans. During the tactical discussion, GT captain Shubman Gill presents the success formula: “F = MA”. As he explains Newton’s second law, the screen brims with energy, transporting the spectator to the source of the force – Lubi water pumps, which are transforming the perception of water solutions in India. This unexpected twist captures the essence of Gujarat Titans’ partnership with Lubi Pumps and propels their success while they perform.
Lubi Pumps director Ronak Porecha, stated on the campaign, saying, “We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, we seek to resonate with the spirit of our consumers and enhance Lubi’s brand visibility in the market.”
Gujarat Titans COO Colonel Arvinder Singh said, “Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps’ innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans’ vision for growth and success.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
