Brands
Lubi Industries partners with Sunrisers Hyderabad for a power-packed T20 2025
MUMBAI: Lubi Industries LLP, a manufacturer of pumps, motors, valves, and EV chargers, has announced its role as the principal partner of Sunrisers Hyderabad (SRH) for the upcoming T20 cricket season. The collaboration underscores Lubi’s commitment to excellence and aligns with SRH, last year’s runners-up, known for their dynamic performances.
Lubi Industries LLP director Ronak Porecha stated, “Cricket unites communities like no other sport, making it the perfect platform for Lubi Pumps to engage with our consumers. Our association with SRH allows us to reinforce our dedication to high-performance solutions while tapping into the passion of millions of cricket fans.”
SRH CEO K. Shanmugam welcomed the partnership, saying, “We are delighted to have Lubi Industries on board for the 2025 season. With their longstanding legacy of innovation and reliability, this collaboration is set to create immense value for both parties while deepening our connection with our loyal fan base.”
With over six decades of industry expertise, Lubi Industries shares values of resilience, performance, and teamwork qualities that define both the brand and SRH. Given cricket’s widespread appeal in India, this partnership offers a powerful platform to enhance Lubi’s visibility, particularly in the Andhra Pradesh and Telangana regions, where SRH enjoys a dedicated following.
By integrating sport and brand synergy, Lubi Industries aims to strengthen its market presence and engage consumers on a deeper level as the cricketing fever grips the nation once again.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
