Ad Campaigns
L&T secures major orders in Middle East and Africa for power transmission
Mumbai: Larsen & Toubro’s Power Transmission & Distribution (PT&D) business unit has secured significant new orders in the Middle East and Africa to enhance high-voltage electricity grids. The orders encompass turnkey solutions, including an advanced energy management system for a nationwide electricity network.
One of the marquee projects involves a consortium-led venture with an original equipment manufacturer to establish Kenya’s new National System Control Centre. This critical infrastructure hub will streamline the integration of diverse power sources and optimise power dispatch through a merit-based system, ensuring stable and efficient power flow across the nation. Additionally, a back-up energy management system will be implemented at a separate location to safeguard grid stability.
In Saudi Arabia, L&T has been awarded contracts for the construction of high-voltage transmission lines, while additional gas insulated substation (GIS) orders have been secured as part of an ongoing power system expansion in Qatar.
This series of new contracts emphasises L&T’s proven capabilities in transmission and distribution projects, coupled with advanced digital energy solutions to support a stable, reliable grid across regions with varying energy demands.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
