MAM
LS Digital launches marketing data infrastructure (MDI)
Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company from India, recently launched its innovative marketing data infrastructure (MDI), a comprehensive framework designed to unlock the vast potential of consumer data, as a part of LS Digital’s commitment to knowledge sharing and industry collaboration. The framework comprises three key components: collect, connect, and activate, aimed at facilitating seamless consumer journeys and empowering businesses with valuable insights to enhance products and services.
Through MDI, LS Digital will address industry challenges by aggregating data across systems (collect), triangulating data to establish consumer identity (connect), and leveraging data for substantial growth (activate). It will establish a robust marketing data lake, offering a consolidated perspective on consumers and fostering data-driven decision-making.
MDI distinguishes itself by being user-friendly, seamlessly integrating with existing marketing tools, and staying abreast of industry trends. It not only protects brands’ investment in existing MarTech tools but also enriches them, providing businesses with dynamic lead scoring, customer segmentation, brand sentiment analysis, marketing attribution models, propensity modelling, customer churn prediction, sales forecasting, and more. It fuels business growth through audience segmentation activation, facilitating a profound understanding of consumer cohorts.
LS Digital – Sr VP digital analytics & consulting business Vinay Tamboli said, “In response to the shifting tides of digital marketing, we are in the best position to introduce a suite of cutting-edge Marketing Data Infrastructure services based on our 12 years of experience of working with 700+ customers across industries. Businesses can now leverage expertise from our hands-on practitioners to construct a future-proof foundation for personalised and privacy-conscious marketing campaigns.”
LS Digital is steadfast in its commitment to staying at the forefront of marketing technology, adapting and evolving with industry trends.
Considering third-party cookie deprecation, the importance of first-party data is elevated. Building a robust marketing data infrastructure and making use of existing invested tools effectively is crucial for brands for their success in the market. MDI will enrich existing marketing tools rather than acting as a standalone product. Noteworthy achievements include activating audience segmentation by analysing several overlapping parameters. This augmentation approach fosters a deeper understanding of consumers, distinguishing our service in the market.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
