MAM
Lowe snatches Bajaj Discover creative duties from O&M
MUMBAI: It is celebration time at the Lowe stable as yet another Bajaj account lands in Lowe’s Kitty. Bajaj Discover, which was being handled by O&M, has just moved to Lowe. In effect, now Lowe handles 3 of the 4 Bajaj bike brands – CT 100, Avenger and Discover.
Bajaj Auto GM marketing KS Grahapati confirmed the same to Indiantelevision.com, stating that the account moved last week, although he did not divulge any details on the reason for the shift.
Lowe’s senior vice-president Tarun Chauhan confirmed the development as well.
Flashing back to the close of 2004, Bajaj saw it consolidate its bike accounts with Leo Burnett bagging Pulsar, Lowe taking Bajaj CT 100 and Avenger and O&M bagging Bajaj Discover.
O&M in 2004 had roped in Jackie Chan for the launch commercial of Bajaj Discover. The bike, which was launched in the first week of October 2004, was priced at Rs 39,997.
The two wheeler category has primarily three segments – Premium / sport, commuter/economy and the aggregative segment.
While Pulsar straddles the premium segment, CT 100 is in the economy lane. In the aggregative segment, Bajaj earlier had Wind and Calibre, both of which were phased out to be replaced by Discover.
The Discover brand is being re-launched and the campaign will hit the tube in third week of August.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
