Ad Campaigns
Lowe Lintas releases new campaign to improve medicine delivery at your doorstep
Mumbai: Lowe Lintas Bangalore, the creative agency of MullenLowe Lintas Group, has rolled out its latest campaign for Flipkart Health+. To initiate the brand’s latest offering of ‘Super-fast’ delivery, the new campaign by the agency implores users to try out the feature to order their medicines, which assures delivery at the promised time, with a cash-back guarantee, a first in the ePharma space.
At present, India has about 50+ start-ups in the E-pharmacy space providing quality and affordable medicines to about 5,000,000 patients per month across the country 1. With the internet penetration in urban and rural India expected to rise further, along with availability of internet-enabled smartphones and high-speed broadband connectivity, the number of ePharma users is expected to grow significantly.
Sharing her thoughts on the idea behind the new campaign, Lowe Lintas Bangalore, president & branch head, Sonali Khanna said, Since its inception, Flipkart Health+ has consistently prioritised the needs of its customers, placing consumer challenges at the forefront of its approach. Their trailblazing “super-fast delivery” feature is one such example of their commitment to customers.
While medicines are a serious business, we felt that highlighting critical health scenarios would only create further anxiety. Instead, we decided to convey our message with a lighter touch in order to break clutter; by humorously demonstrating that while somethings in life can take time, delivery of medicines should not.
With this new campaign, Lowe Lintas Bangalore cheekily communicates the brand’s new feature of ‘Super-fast delivery’. The campaign consists of two films with the overarching message of ‘Somethings take time, but deliveries, no chance!’ showcasing two humorous situations where an impossible deadline was given for delivery, one with a couple being asked for a baby by relatives on their wedding day and another with an architect being given a day’s time for construction. The feature has been launched in Bangalore and Lucknow – in Bangalore, the delivery will happen the same day of placing the order and in Lucknow, the delivery will happen the next day after placing the order.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
