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Lowe Lintas India named world’s top creative agency by WARC
MUMBAI: WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe Lintas India as the number one creative agency in the world.
The study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour.
The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named as the number one advertiser of the year, with two of its campaigns (both created by Lowe Lintas) making it to the top five.
Lowe Lintas India accumulated 212.9 points while AMV BBDO UK took the second spot at 191 points and Colenso BBDO NZ that collected 147.6 points finished third. Recent successes of Lowe Lintas on global platforms include Ad Age International Agency of the Year, the American Jay Chiat Awards and and WARC Asia.
Speaking on the development Lowe Lintas + Partners CEO Joseph George said that the recognition was both extremely satisfying and spurring. “We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to do and believe in,” George added.
Lowe & Partners, Worldwide saw significant representation in the WARC 100 listing. Notable ones being – Lowe & Partners ranked fourth amongst the top agency networks in the world; and two other agencies from the Lowe network, Lowe SSP3 and Lowe Roche featured in top 25 agencies list. Furthermore, five of the campaigns created by the network featured in the WARC 100 Best Marketing Campaigns.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
