Lowe Lintas bags Axis Bank’s creative duties

MUMBAI: Lowe Lintas has bagged the creative duties for Axis Bank, snatching it from the incumbent agency Meridian, Ogilvy‘s sister concern.

The account will be managed by LinFinance, a specialist arm formed by Lowe Lintas. This is the arm‘s first account.

When contacted, an official at Axis Bank declined to comment on the account movement

Axis Bank was previously known as UTI Bank.