Ad Campaigns
Love Depot unveils #SteamySatisfactionInEveryHome campaign
Mumbai: Love Depot, an Indian superstore for sexual pleasure products, is celebrating two years with its latest campaign #SteamySatisfactionInEveryHome. Since its launch in 2022, Love Depot has been on a mission to bring pleasure into the everyday lives of individuals and couples across the country. As part of the TTK family, known for household names like Skore Condoms, Prestige Appliances, Eva, Woodwards Gripe Ware, and more.
Love Depot’s latest campaign, #SteamySatisfactionInEveryHome, aims to normalise conversations about intimacy in India. Using the pressure cooker—a staple in every Indian kitchen—as a creative metaphor, taking viewers through a journey of pleasure. With this campaign, Love Depot strengthens its mission to democratise pleasure, bringing it into every home.
As Love Depot reflects on the past two years, the brand has observed people across India welcoming intimate wellness in ways that are both surprising and exciting.
Bangalore and Mumbai: The pleasure cities
Bangalore and Mumbai stand out as key markets for Love Depot, with Bangalore leading in orders for tech-driven pleasure products, particularly app-controlled devices, reflecting the city’s tech-savvy nature. Meanwhile, Mumbai leads with the highest demand for massagers and lubes, indicating a strong preference for smooth and comfortable experiences. These trends not only highlight the strong demand for intimate wellness products in these cities but also position Bangalore and Mumbai as central hubs for pleasure in India.
Lucknow leads the pleasure chart
Lucknow has emerged as the fastest-growing market in India’s intimate wellness industry. The city has shown remarkable growth and continues to be a rising star in the purchase of pleasure products. This trend marks a seismic shift in attitudes, with residents of Lucknow enveloping intimacy with enthusiasm, giving way to a broader change in cultural norms across India.
Couples are exploring more: 60 per cent increase in shared pleasure products
Couples in India are breaking down barriers in terms of owning shared pleasure, with sales of couple’s toys soaring by 60 per cent in the past two years. Massagers, rings and lubes are flying off the shelves, exhibiting an interest towards mutual exploration and shared experiences. This data showcases the progressing dynamics of relationships, where couples are becoming more open and eager to explore new avenues of pleasure together but are also placing greater emphasis on caring for each other’s pleasure and satisfaction.
TTK Healthcare Sr deputy general manager – digital & e-commerce, CPD – Arjun Siva remarked on the milestone, “As we celebrate two incredible years of Love Depot, we are grateful to our customers and partners for their trust and support. Our journey has been driven by our aim to normalise pleasure and make it accessible for everyone. What sets Love Depot apart is our wide selection at great prices. We have curated a collection of best global brands along with trusted homegrown brands like Skore, MsChief and others. We strive towards a superlative customer experience by providing pleasure products across price points, for all preferences, tied together by a discreet shopping experience, be it shipping or payments. This category is just opening up in India and we look forward to driving this growth.”
With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe and from countries like the USA, Canada, Germany, Japan, China, and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, Je Joue, alongside TTK Healthcare’s own brands Skore and MsChief.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
