MAM
Love Depot launches digital campaign to deliver every desire
Mumbai: Love Depot, a leading sexual wellness superstore in India, owned by legacy healthcare brand TTK Healthcare, unveils its latest campaign accentuating the brand’s three customer-focused values which are – making products available across all demographics of pleasure seekers, improving accessibility by ensuring choice of delivery, privacy during the shopping journey and lastly, suiting all pockets with affordable and luxe range of products.
Showcasing diverse demographic profiles and narratives, the campaign consists of four films featuring Love Depot as a brand that promotes inclusivity, by offering something for everyone, irrespective of where they are in the journey of exploring pleasure. Owing to the conservative opinions surrounding this segment, the campaign also intends to bring a shift in the mindset of audiences while reassuring them of seamlessly meeting the objective of ‘Every Desire Delivered.’ The innovative campaign cleverly portrays the emotions of delight when people discover that their desires will be delivered promptly.
Commenting on the launch of the campaign, TTK Healthcare head of digital & e-commerce Arjun Siva shared, “The pleasure product consumer is not an outlier, restricted to a particular niche segment, geography or even age group. I am thrilled to share the launch of our latest campaign with films that showcase ‘everyday’ people, across all age groups, living ‘everyday’ lives – because this is who our audience is. We aim to break stereotypes and normalize conversations around pleasure because we believe this is the key to opening minds and unlocking growth in the category.
Our films’ protagonists demonstrate a gleeful delight, which actually mirrors (with some creative license) the reactions we have seen in real life, to our offerings. Our objective with this campaign was to create a relatable, endearing communication that establishes Love Depot as the Ultimate Pleasure Destination, and we feel these films have achieved that. We are certain that audiences will love and appreciate the films as well.”
Love Depot has a huge lineup of products, housing national and international brands, providing limitless options for customers to fulfill their pleasure desires. Further, with special attention on privacy the brand follows a discreet packaging protocol, without any logos information or indication on the labels. Additionally, a self-pick facility is also available to customers for them to have complete control on their purchases. With products starting at an affordable price of Rs 499/- there is something for each budget type.
https://www.youtube.com/playlist?list=PLMVTZv0ia2ZSxomLRiVtq392WusbpLxNV
The campaign will be run across Meta platforms such as Instagram and Facebook, alongside the Google platform – YouTube to ensure sustained communication and reach out to the masses effectively.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
