Brands
Lotus Organics+ releases new ad campaign with Dia Mirza
Lotus Organics+, a premium organic beauty brand, on Monday announced a new high-voltage brand campaign with a film primarily focusing on its brightening day crème. UN Environment’s goodwill ambassador for India and Bollywood actress Dia Mirza will appear in the newly launched campaign, which will run across various platforms.
With this ad launch, the brand conveys the message of how the Lotus Organics+ precious brightening range ensures bright and glowing skin. The film reinforces the message that Lotus Organics+ is 100 per cent certified organic by highlighting the rare white peony flower extracts present in its precious brightening range.
With an extensive media plan, the campaign will play out on the brand’s social media platforms, such as Facebook, Instagram, and YouTube. The high-decibel campaign will also be aired on leading OTT platforms, including Disney+ Hotstar, where the brand film will be aired during the series Moving in with Malaika, in which actress Malaika Arora can be seen using Lotus Organics+ products. Through this powerful campaign, Mirza will reach out to a youthful audience of millennials, Gen Z, and her large fan base, many of whom are deeply concerned about organic beauty products and the environment.
Commenting on the new campaign, Lotus Herbals chairman and managing director Nitin Passi says, “Lotus Organics+ is a brand that uses only 100 per cent certified organic actives in its products. We want our customers to be our ‘eco-responsible partner’ and adopt a sustainable lifestyle. In the new campaign, our brand ambassador Dia Mirza highlights the organic ingredients that go in our precious brightening range, the potency of the organic ingredients in achieving skincare goals, and the message to all of our customers to “Live Organic.””
Further, Mirza elaborates, “Lotus Organics+ resonates with me as their products use only 100 per cent certified organics. I believe that it is important that our lifestyle should be natural, free of toxins, and healthy for the planet as well as ourselves. Everyone must do their bit for the environment, and these steps begin at home, especially, through the beauty care products we choose. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
