Brands
Lotus Herbals unveils marketing blitz for souped-up sunscreen serum
MUMBAI: India’s natural beauty heavyweight Lotus Herbals is ramping up promotion for its latest sun-shielding innovation with a multimedia marketing assault. The company’s Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++ is being thrust into the spotlight via a campaign blanketing OTT platforms, television channels and social media.
The new offering aims to solve the sun-protection conundrum that has long plagued consumers: effective coverage without the dreaded white-cast ghosting or breakout-inducing heaviness. This water-based formulation, infused with skin-strengthening Cica and hydrating hyaluronic acid, promises to disappear into the skin within seconds while delivering industrial-strength sun protection.
The promotional film employs a see-saw metaphor to highlight how most sunscreens force users into an unwelcome compromise between protection and appearance. Enter the protagonist who demonstrates how this serum tips the scales in favour of both benefits.
Says Lotus Herbals chairman and managing director Nitin Passi. ” Our new campaign for the Safe Sun UltraRx Sunscreen Serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum, with SPF60+ PA ++++ emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish free skin.”
The marketing push includes presence across JioHotstar, regional TV channels, and social platforms, complemented by in-store promotional materials designed to lure shoppers at the point of purchase.
Lotus Herbals’ Safe Sun range now boasts over 22 variants, having pioneered several sunscreen innovations in the Indian market, including the country’s first matte gel sunscreen and sports-focused sun blocks. This latest serum appears to be their answer to young consumers tired of being forced to choose between sun safety and social-media-ready skin.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
