Brands
Lotus Herbals appoints marketing veteran Puja Singh as AGM Marketing
Beauty brand bets on marketing veteran to sharpen brand strategy and accelerate growth across its expanding skincare portfolio
NEW DELHI: India’s beauty brand Lotus Herbals has appointed Puja Singh as agm marketing, bringing back a seasoned insider to steer brand strategy and growth across its expanding portfolio.
Singh will lead marketing and brand operations for a cluster of labels including Lotus Herbals, Lotus Dermabotanics, Lotus Makeup, Lotus Organics+, Lotus Botanicals and clinical skin-tech brand Dermacy. The move signals the company’s push to deepen its hold in the fast-growing natural and dermatological skincare segments.
A gold-medallist MBA and alumna of Indian School of Business, Hyderabad, and Miranda House, Singh brings more than 15 years of experience in beauty and personal care marketing. She joins after heading marketing and innovations at McNROE Consumer Products, where she built campaigns aimed squarely at Gen Z and millennial consumers.
Her playbook blends creative storytelling with commercial discipline—spanning brand positioning, influencer strategy and celebrity partnerships designed to convert attention into e-commerce sales. She has also handled full P&L responsibilities, managing marketing budgets and driving revenue growth.
The appointment marks a homecoming. Singh previously served as marketing manager for the Lotus Makeup division and exclusive brand outlets, where she helped relaunch the label as a youth-centric, aspirational cosmetics brand.
Now she returns with a bigger brief: scale the brand’s digital muscle, sharpen its positioning in organic skincare and push the portfolio deeper into India’s fiercely competitive beauty market.
For Lotus Herbals, the bet is clear—bring back a brand insider who knows the playbook, and let her turn the volume up.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
